Eco-Innovation Call Opened during May 2011 and will be closing on the 8th September 2011. The Eco-innovation initiative is for organisations that have developed an environmental product, service, management practice or process which has a proven track record, yet is not fully marketed due to residual risks. It helps participants overcome those barriers to further market penetration and turn these products and processes into Europe’s future eco-innovation successes.
Eco-innovation aims to support projects concerned with the first application or market replication of eco-innovative techniques, products, services or practices of EU relevance, which have already been technically demonstrated with success but which, owing to residual risk, have not yet penetrated the market. They should contribute to remove obstacles to the development and wide application of eco-innovation, create or enlarge markets for related products and improve the competitiveness of EU enterprises on world markets. The projects should also aim at reducing environmental impacts, increasing resource efficiency or improve environmental performance of enterprises, in particular SMEs.
The three main aspects of Eco-innovation are:
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Environmental benefits
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Economic benefits (including wide replication)
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Contribution of projects to innovation
For example, the wider application of environmentally friendly technologies and innovations is expected to help reduce greenhouse gas emissions and to achieve greater resource efficiency.
The main priority areas for this years call is materials recycling, sustainable building products, food and drink sector, water and green businesses
Enterprise Europe Network 
Posted on July 23, 2011 by Shak Gohir